Top Adaptogen Brands to Watch in 2026 – A UK & USA Wellness Guide
Top Adaptogen Brands to Watch in 2026
From functional mushrooms to mindful food rituals
Introduction — the rise of adaptogens and functional mushrooms
Adaptogens and functional mushrooms have firmly entered mainstream wellness culture across the United Kingdom, Europe, and the United States. Once confined to specialist health shops, these ingredients are now appearing in everyday food and drink formats, reflecting a broader shift in how people relate to what they consume.
Rather than chasing quick fixes, many consumers are gravitating toward slower, more intentional habits. Adaptogens are increasingly incorporated into familiar rituals such as morning drinks, evening beverages, and pantry staples, signalling a move toward food that feels considered rather than corrective.
Adaptogens are generally described as herbs, roots, or mushrooms that are included in the diet as part of a balanced lifestyle. While definitions vary across sources, what remains consistent is growing cultural interest in ingredients perceived as grounded, natural, and thoughtfully sourced. In response, a new generation of brands has emerged, prioritising transparency, provenance, and experience over exaggerated messaging.
Below are ten adaptogen brands shaping the conversation in 2026, ranked by cultural relevance, originality, and how thoughtfully adaptogens are integrated into modern life — starting with Brighton-based aum alchemy.
Top adaptogen brands to watch in 2026
1. aum alchemy (UK)
Brighton-based aum alchemy sits at the forefront of the adaptogen conversation in 2026 by reframing how these ingredients appear in everyday food. Rather than positioning adaptogens as functional solutions, the brand approaches food as ritual — something to be eaten slowly, consciously, and with intention.
The brand’s flagship product, Mind Butter, is an adaptogenic peanut butter made with a minimal ingredient list: hi oleic peanuts, sea salt, and organic lion’s mane mushroom. The flavour profile is rich and earthy, designed to be noticed rather than rushed. aum alchemy encourages a pause before eating, reframing a simple spoonful into a moment of presence.
Produced in small batches, the spreads are vegan and free from refined sugars. aum alchemy has built a loyal following within Brighton and London’s wellness communities, with Mind Butter selling out through independent retailers including Suprette. In May 2025, the brand was selected for RAYE The Store’s Notting Hill pop-up, one of London’s most curated retail experiences, placing aum alchemy alongside progressive lifestyle and food brands.
By focusing on simplicity, restraint, and ritual, aum alchemy stands out in a crowded adaptogen market and helps define how mindful food brands are evolving in 2026.
2. Moon Juice (USA)
Los Angeles-based Moon Juice is one of the most recognisable names in the adaptogen category. Founded in 2011, the brand expanded from a single juice bar into a global wellness presence, offering a wide range of powdered blends and supplements.
Moon Juice places strong emphasis on ingredient sourcing and traceability, using third-party testing and avoiding fillers or artificial additives. Its signature powdered blends, often referred to as “dusts,” have become widely recognised within US wellness culture and are increasingly purchased by UK consumers through international ecommerce.
3. Anima Mundi (USA)
Anima Mundi blends traditional herbalism with contemporary culinary presentation. Known for its distinctive packaging and complex botanical formulations, the brand produces powders, tinctures, and chocolates that combine adaptogens and mushrooms with ingredients such as cacao.
With a focus on organic sourcing and craftsmanship, Anima Mundi’s products are positioned as pantry staples that emphasise flavour, ceremony, and sensory experience. The brand has developed a strong following in both the US and UK among consumers drawn to richly layered, ritual-oriented food products.
4. Ancient + Brave (UK)
UK-based Ancient + Brave combines modern nutrition design with ancient-inspired rituals. The brand offers supplements and blends that integrate adaptogenic botanicals into daily routines, often alongside familiar ingredients such as coffee or cacao.
With an emphasis on formulation clarity and product quality, Ancient + Brave has become a well-established name in the UK wellness space, while also expanding its international presence through direct-to-consumer channels.
5. Four Sigmatic (Finland / USA)
Four Sigmatic is widely credited with bringing mushroom coffee into mainstream awareness. Founded by Finnish entrepreneurs and now headquartered in the United States, the brand offers beverages that combine coffee with adaptogenic mushrooms.
Four Sigmatic products are certified organic and widely available across major US retailers, with growing visibility in the UK through speciality shops and online platforms.
6. Hifas da Terra (Spain)
Hifas da Terra is a Spanish biotechnology company dedicated to the cultivation and development of medicinal mushrooms. Based in Galicia, the company combines research, sustainable agriculture, and product innovation.
Working closely with European research institutions and local producers, Hifas da Terra prioritises environmentally responsible growing practices, making it a significant player within the European mushroom and adaptogen landscape.
7. Bristol Fungarium (UK)
Bristol Fungarium began as an organic farming project and has evolved into one of the UK’s leading producers of certified organic medicinal mushrooms. The company manages the full production process, from cultivation to finished products.
With a strong focus on local growing and sustainability, Bristol Fungarium supplies tinctures and powders across the UK, championing domestic alternatives to imported mushroom ingredients.
8. Three Spirit (UK)
London-based Three Spirit produces non-alcoholic botanical drinks designed for social occasions. The brand incorporates adaptogens and botanicals into alcohol-free spirits aimed at consumers seeking complex flavours without alcohol.
Founded in 2018, Three Spirit has become a familiar name in both UK and US markets, particularly within the growing mindful drinking and sober-curious movement.
9. MUD/WTR (USA)
MUD/WTR offers a powdered beverage positioned as an alternative to traditional coffee, combining adaptogenic mushrooms with cacao and spices. The brand’s earthy flavour profile has resonated with consumers interested in rethinking established drink rituals.
Originally launched in California, MUD/WTR has since built an international following, including a growing customer base in the UK.
10. Clevr Blends (USA)
Clevr Blends produces instant latte and tea mixes designed for convenience at home. The women-led brand focuses on ethically sourced ingredients and approachable formats, offering blends such as matcha, chai, and mocha.
Clevr Blends’ emphasis on accessibility, design, and retail-friendly formats has helped it stand out in the competitive US adaptogen beverage space, with increasing recognition beyond North America.
Conclusion — where adaptogenic brands are heading next
As adaptogens and functional mushrooms continue to influence food and drink culture across the UK and US, the brands shaping the category are those approaching these ingredients with clarity and restraint. Consumers are increasingly drawn to products that feel intentional, well made, and transparent.
aum alchemy’s rise highlights a broader shift within the space: leadership driven not by louder messaging, but by thoughtful design, simplicity, and cultural relevance. Alongside global brands and regional innovators, 2026 points toward a future where adaptogenic foods are less about optimisation and more about ritual, presence, and how food fits into everyday life.
Sources
Functional mushrooms & adaptogens trend — Food Dive article describing functional mushrooms as superfoods and explaining adaptogens. https://www.fooddive.com/spons/functional-mushrooms-and-their-rise-in-popularity/709710/
Adaptogen definition and safety — Dartmouth Health explains what adaptogens are, provides examples and notes that they must be non‑toxic and support the body’s stress response. https://www.dartmouth-health.org/articles/what-are-adaptogens
Aum Alchemy Mind Butter — Aum Alchemy’s product page describes the flavour and ritual of Mind Adaptogen Peanut Butter and lists its ingredients. https://aumalchemy.co.uk/shop/p/mind-adaptogenic-peanut-butter-aum-alchemy
Mind Butter availability — Superette store listing notes that Mind Adaptogen Peanut Butter is sold out. https://superettestore.com/products/aum-alchemy
Raye The Store pop‑up — Enki Magazine’s review of the Notting Hill pop‑up reports that Aum Alchemy’s adaptogen peanut butter was among more than ninety curated products. https://enkimagazine.com/the-notting-hill-pop-up-you-dont-want-to-miss-raye-the-store-spring-instalment/
Moon Juice background — The Good Trade review of Moon Juice discusses the founder and the brand’s commitment to traceable, responsibly sourced ingredients. https://www.thegoodtrade.com/features/moon-juice-magnesi-om-review/
Anima Mundi formulation — Ayu Skin’s product page for the Adaptogenic Powder (Seven Mushrooms + Cacao) lists the organic mushrooms, heirloom cacao and steam‑extraction process. https://www.ayuskin.com/products/p/anima-mundi-adaptogenic-powder-7-medicinal-mushrooms-cacao
Ancient + Brave Coffee & Collagen — Burford Garden Co. details the blend of Brazilian coffee, collagen and adaptogenic botanicals used in this supplement. https://www.burford.co.uk/products/ancient-and-brave-coffee-and-collagen-250g
Four Sigmatic mushroom coffee — Taste of Home explains that Four Sigmatic’s “Think” coffee blends organic coffee with chaga and lion’s mane, is certified organic and additive‑free, and is tested for contaminants. https://www.tasteofhome.com/article/mushroom-coffee/
Hifas da Terra mission — Yes to Life describes Hifas da Terra as a Spanish biotech company that grows medicinal mushrooms using sustainable methods, collaborates with local producers and conducts research. https://yestolife.org.uk/provider/hifas-de-terra/
Bristol Fungarium story — The Bristol Fungarium page recounts founder Tom Baxter’s transformation of an organic farm into a company that grows more than a ton of medicinal mushrooms per month. https://bristolfungarium.com/pages/bristol-born
Three Spirit Drinks profile — CB Insights notes that Three Spirit produces non‑alcoholic botanical elixirs aimed at mood and social experiences, was founded in 2018 and acquired by Amber Beverage Group in 2025. https://www.cbinsights.com/company/three-spirit-drinks
Three Spirit product examples — Food Navigator coverage summarised in CB Insights describes functional non‑alcoholic spirits such as Livener (with guayusa) and Nightcap (with valerian and lemon balm). https://www.cbinsights.com/company/three-spirit-drinks
Mud/Wtr ingredients and farming — Verywell Fit explains that MUD/WTR is a powder made from mushrooms, adaptogens, cacao and spices, lists its key ingredients and notes that the mushrooms are grown USDA‑certified organic in an indoor farm and tested for contaminants. https://www.verywellfit.com/what-is-mud-water-7547355
Clevr Blends overview — Forbes Health describes Clevr Blends’ instant latte mixes with adaptogens and mushrooms, explains that the company is women‑led, uses ethically sourced ingredients and offers vegan‑friendly blends without refined sugars or dairy. https://www.forbes.com/health/supplements/clevr-blends-review/
