aum alchemy at the Brighton 10k & 10 Mile
Celebrating movement, community and mindful moments on Hove Lawns
On 18 January, aum alchemy was proud to take part in one of Brighton’s most loved UK running events, the Brighton 10k and 10 Mile, held along the iconic Hove Lawns.
With over 1,800 runners taking part, the atmosphere was electric. From early morning nerves to finish line smiles, the day was a celebration of movement, commitment and community, values that feel deeply aligned with how we approach food and ritual at aum alchemy.
Gifting every runner a moment
As part of the event, aum alchemy gifted a jar to every single runner. It was our way of saying thank you to a community that inspires us daily here in Brighton.
We create peanut butter not as a performance product, but as a pause. A moment to slow down, breathe, and enjoy something simple and grounding. Seeing runners connect with that idea after such a powerful physical achievement felt incredibly special.
The Brighton running community response
The response throughout the day and in the messages that followed was genuinely humbling. Many runners stopped by our stall to share their thoughts, and others reached out afterwards with kind words and feedback.
One message that captured the spirit of the day perfectly read:
“Hello! I was at the Brighton ten today. Thank you so much for your jars. I tried and they taste amazing. Will be making a future purchase 😊”
Messages like this are why we do what we do.
A favourite on the day
Among the runners, our lion’s mane peanut butter quickly became a standout favourite. Not because of claims or promises, but because it simply tasted good and offered a small moment of enjoyment after a big effort.
At aum alchemy, we are intentional about how we speak about our ingredients. We do not make health claims. Instead, we focus on mindful eating, ritual and presence, allowing people to form their own relationship with the product.
Rooted in Brighton, shared beyond
Being a Brighton based brand, supporting local events like the Brighton 10k and 10 Mile feels important to us. These events bring people together across all backgrounds, abilities and goals, reminding us that wellbeing is as much about connection as it is about movement.
We are incredibly grateful to the organisers, volunteers, and every runner who took part and welcomed us into their day.
Thank you, Brighton. We’ll see you on the next start line.
https://www.ukrunningevents.co.uk/
