Meet aum alchemy at Bread & Jam 2025 – Adaptogen Peanut Butter with Purpose
This week, aum alchemy heads to London for Bread & Jam Festival 2025 — the UK’s leading event for food and drink challenger brands.
Held annually, Bread & Jam is more than a trade show. It’s a movement — a space where founders, retailers, investors, and mentors gather to celebrate, support and grow the next wave of purpose-led brands.
What is Bread & Jam?
Founded by Tara Mei and Jason Gibb, Bread & Jam has supported thousands of emerging brands since launching in 2016. With over 16,000 new UK food and drink brands launching every year, and 90% failing to make it past year one, Bread & Jam offers the tools, insights, and connections needed to beat the odds.
From pitching to national buyers and attending practical workshops, to networking with retailers like Planet Organic, Whole Foods Market, and Selfridges, Bread & Jam is the place to be for challenger brands with bold ideas and big heart.
Who We Are: aum alchemy
aum alchemy is an independent, Brighton-based brand on a mission to bring mindful nourishment into everyday life — using ancient plant wisdom in simple, joyful ways.
Our adaptogen peanut butter blends are made with just three ingredients:
Organic lion’s mane mushroom extract – to support clarity and focus
Organic gelatinised maca root – known for helping restore balance and energy
Organic turmeric – used traditionally for its anti-inflammatory properties
Our jars are inspired by the ritual of cacao ceremonies — where cacao is consumed slowly, with intention, often in community. We see our blends the same way: as an invitation to pause, connect, and nourish body, mind and spirit.
What We’re Bringing to Bread & Jam
We’re thrilled to be joining this year’s line-up at Bread & Jam Festival, surrounded by like-minded brands and some of the UK’s most respected retailers and food entrepreneurs.
We’re here to:
Connect with buyers who value sustainability, intention and innovation
Share our adaptogen blends and the philosophy behind them
Grow our presence through partnerships with aligned stores and delis
Offer our signature in-store wellness activations to new stockists
Our activations go beyond samples. We offer a full experience — tastings, cacao-style rituals, yoga and meditation pop-ups, and education around adaptogens — all designed to build real community around the shelf.
We’re proud to be part of a festival that champions values-driven business and the future of conscious food.
If you’re attending Bread & Jam 2025, come and say hello. Let’s talk jars, rituals and how we can bring more intention into everyday eating.
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See you in London 🫶
Aus & Maria
Co-founders, aum alchemy
