More Than a Tasting — aum alchemy x Kindly Brighton and the Power of Purposeful Nourishment
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Title: More Than a Tasting — aum alchemy x Kindly Brighton
This Saturday at Kindly Brighton, we opened our jars of adaptogen peanut butter — made with just three organic ingredients: lion’s mane mushroom extract, gelatinised maca root, and turmeric — and invited the community to experience them in the way they were always meant to be enjoyed: with presence, intention, and care.
Because aum alchemy isn’t just about what’s inside the jar.
It’s about how it makes you feel.
A Modern-Day Ritual
Just like a cacao ceremony, where ceremonial-grade cacao is prepared with reverence to open the heart and support inner reflection, our blends are designed to bring intention into the everyday. A cacao ceremony isn’t just about taste — it’s about slowing down, reconnecting with your body, and creating space for mindful nourishment. We see aum alchemy as a modern interpretation of that same ritual.
With every spoonful, we hope to offer:
Purposeful nourishment
Functional indulgence
Deeply mindful simplicity
Why Adaptogens?
Adaptogens are natural plants and fungi believed to help the body respond to stress and support balance — traditionally used in ancient healing systems like Ayurveda and Traditional Chinese Medicine. They work by helping regulate the hypothalamic-pituitary-adrenal (HPA) axis, which plays a key role in stress response and hormonal regulation ¹.
Each of our ingredients was chosen for its time-tested benefits:
Lion’s mane mushroom: known to support cognitive function, focus, and mood.
Maca root: traditionally used to improve energy and endurance.
Turmeric: valued for its anti-inflammatory and antioxidant properties.
Together, they create a nourishing blend that supports both the body and the mind.
Kindly Brighton x aum alchemy Wellness Activation
Our first official wellness activation took place at Kindly Brighton, a beautiful independent store rooted in sustainability and conscious retail. Their values mirror our own: intentional living, community-first connection, and food as a force for good.
Meeting the local community was a joy. We heard thoughtful questions, witnessed moments of curiosity and discovery — and shared a lot of smiles (plus one unforgettable review from a fitness lover: “That’s banging.”)
More Than a Product on a Shelf
This is why we offer something special to every stockist who partners with us — not just jars, but immersive in-store activations that bring the brand to life:
Intention-led tastings that slow people down
Yoga, meditation, and breathwork sessions led by our founders (both trained teachers)
Adaptogen education through casual Q&As and product walkthroughs
our tastings are about presence and people.
To Kindly Brighton: thank you for opening your doors.
To the locals who tasted, talked, and shared: we felt the warmth and we’ll be back.
To our future partners: let’s turn your shelves into sanctuaries of intention.
With love, simplicity, and a spoonful of presence,
aum alchemy
🌿 www.aumalchemy.co.uk
📍 Now available at Kindly Brighton
📸 @aumalchemy
