aum alchemy at Bread & Jam Festival 2025 – Insights from the UK’s Top Challenger and Functional Food Brands
Earlier this July, aum alchemy attended the Bread & Jam Festival – the UK’s leading event for challenger food and drink brands. It was an inspiring and insightful day, where aum alchemy connected with industry leaders, explored the latest trends in functional foods, and discovered upcoming brands that, like us, are redefining mindful eating.
Sharing space with iconic names such as PerfectTed, DIRTEA, ManiLife, and I Am Nut OK reminded us just how strong and creative the UK’s functional food community has become.
learning, connecting, and growing
For aum alchemy, Bread & Jam was about more than showcasing our adaptogenic peanut butter. It was about:
Learning from the best – hearing insights from founders and brands who are pushing boundaries in the wellness and functional food sector.
Exploring upcoming trends – from nootropics and adaptogens to the growing movement of non-alcoholic socialising, which continues to align with our ethos of mindful living.
Connecting with our tribe – the urban professionals, creatives, and wellness-seekers who value quality, ethics, and purposeful products.
why events like bread & jam matter
Events like Bread & Jam are a platform for brands like aum alchemy to learn, evolve, and share ideas with others who believe that food can be both functional and indulgent.
Our Mind, Body, and Soul blends – made with organic lion’s mane mushroom extract, organic gelatinised maca root, and organic turmeric – were created for exactly this audience: individuals who want to disconnect from autopilot and bring meaningful rituals into their everyday routines.
standing among functional food innovators
Being at Bread & Jam Festival alongside PerfectTed, DIRTEA, ManiLife, and I Am Nut OK was both inspiring and motivating. Each brand is carving its own path in the functional and plant-based food space, showing that consumers are craving quality, innovation, and authenticity.
what’s next for aum alchemy?
The conversations we had and the insights we gathered at Bread & Jam are shaping our next steps as we continue to grow in London, Brighton, and beyond. Our goal is to bring functional foods and adaptogens to more homes, more cafés, and more wellness communities across the UK.
If you haven’t yet tried our blends, visit aumalchemy.co.uk to discover why our jars are designed for mindful moments.
