aum alchemy x Superette: Now Stocked in London’s Favourite Neighbourhood Grocer
We’ve got some beautiful news to share, you can now find aum alchemy on shelves at superette stores in London.
If you’ve ever wandered through Swain’s Lane or Upper Street, you’ll know superette. It’s not just a grocery store, it’s a curated haven for people who care about what they consume. A place where coffee meets culture, where rare and premium products sit beside community connection. To be part of their thoughtfully selected shelves means the world to us.
adaptogens, reimagined
At aum alchemy, our mission is simple: to make adaptogens more accessible, and to move them beyond pills. These incredible plants, herbs, and roots have supported the mind and body for centuries, but in today’s world, they’ve often become clinical, hidden in capsules, or forgotten altogether.
Instead of supplements, we’ve blended organic adaptogens into something instantly familiar and joyful: peanut butter. Our three blends are:
mind — with organic lion’s mane mushroom extract
body — with organic gelatinised maca root
soul — with organic turmeric
Each jar contains just three natural ingredients, with no additives or fillers, delivering unique, creamy, moorish flavours, and a gentle daily ritual you’ll look forward to.
Why superette?
Superette has become a go-to for Londoners who live intentionally, the creatives, runners, freelancers, and wellness lovers who seek out brands with soul. With locations in Highgate and Islington, it’s a place known for:
Thoughtful, hard-to-find products
Excellent coffee and standout toasties
A neighbourhood feel with global inspiration
Their love for community, curation, and elevated design mirrors our own values — and we’re so excited to join their shelves.
From Brighton to London shelves
Founded by two yoga teachers in Brighton, aum alchemy was born out of a desire to slow down, eat with intention, and reconnect with food that feels as good as it tastes. Whether you’re deep in your career, training for a race, or simply navigating modern life, our blends are here to help you disconnect from autopilot and reconnect with yourself.
Being stocked in superette is a huge milestone, and just the beginning.
Find us now at:
📍 superette – Swain’s Lane, Highgate
📍 superette – Upper Street, Islington
thank you to our community — the runners, designers, yoga teachers, breathwork coaches, freelancers, and creatives — who’ve supported us since day one.
We’ve got more exciting things coming.
stay tuned. stay connected. ✨
explore the full range at www.aumalchemy.co.uk
follow our story @aumalchemy
#mindbodysoulfood | #adaptogenicpeanutbutter | #superettelondon | #peanutbutterlionsmane | #everydayrituals | #adaptogenpeanutbutter | #wellnesslondon
