aum alchemy x Superette: Now Stocked in London’s Favourite Neighbourhood Grocer

We’ve got some beautiful news to share, you can now find aum alchemy on shelves at superette stores in London.

If you’ve ever wandered through Swain’s Lane or Upper Street, you’ll know superette. It’s not just a grocery store, it’s a curated haven for people who care about what they consume. A place where coffee meets culture, where rare and premium products sit beside community connection. To be part of their thoughtfully selected shelves means the world to us.

adaptogens, reimagined

At aum alchemy, our mission is simple: to make adaptogens more accessible, and to move them beyond pills. These incredible plants, herbs, and roots have supported the mind and body for centuries, but in today’s world, they’ve often become clinical, hidden in capsules, or forgotten altogether.

Instead of supplements, we’ve blended organic adaptogens into something instantly familiar and joyful: peanut butter.