aum alchemy launches in the UK: adaptogen-infused peanut butter for a more mindful lifestyle
Reimagining peanut butter.
In a world that moves too fast, Londoners are seeking something slower.
The rise of run clubs and wellness communities across the capital reflects a growing shift (RunThrough) towards routines that are more rooted, intentional, and connected.
Enter aum alchemy, the Brighton-born wellness food brand on a mission to support exactly that, infusing adaptogens into peanut butter as a delicious symbol of mindful living.
Founded by Aus and Maria (aum), two yoga teachers who’ve been using adaptogens for years, the brand is inspired by a more balanced lifestyle and the power of being present in simple, everyday rituals.
“Im obsessed with the texture, I’ve never seen anything like these before”
– influencer (139k followers)
Launching this May at the renowned Raye Store in Notting Hill, aum alchemy invites Londoners to pause, slow down, and indulge in one of their three adaptogen infused peanut butter blends:
Mind (lion’s mane), Body (maca root), and Soul (turmeric), each crafted to support a different state of being. Whether as a gift or a personal moment of presence, each jar encourages conscious connection with your mind, body or soul.
What Are Adaptogens, and Why Now?
Adaptogens - ancient herbs and roots known for their potential to reduce stress, balance hormones, and support wellbeing (Cleveland Clinic), are gaining serious momentum in the UK.
The global adaptogen market is projected to reach USD $19.88 billion usd by 2031, (prnewswire) with the UK expected to grow at 7.7% annually from 2025–2030 (Grand View Research).
Still catching up with the US, where brands like Anima Mundi, Moon Juice, and Mud\Wtr lead the space, the UK is picking up the pace, as seen at the Natural Food Expo in London this week, where adaptogen brands like the herbtender, and London Nootropics, showed that demand is already here, and growing.
With Londoners reporting the lowest mental health scores of any UK region (Understanding Society), aum alchemy offers a grounded, accessible way to reconnect, simply.
“We see adaptogens as tools for reconnection, not quick fixes,” says co-founder Maria. “Each spoonful is an invitation to pause and disconnect from autopilot.”
What’s Inside Each Jar?
Mind Butter – Lion’s Mane Mushroom – grounding, nutty, with earthy notes, this blend encourgaes introspection, focus and memory.
Body Butter – Maca Root – sweet, caramel, with malty notes, this blend supports grounds the body in strength, balance and vitality.
Soul Butter – Turmeric Root – warm, spiced, and musky, this peanut butter is a spiritual staple, rooted in Ayurvedic tradition to uplift, restore, and reconnect.
Already receiving a wave of positive response, aum alchemy is just getting started.
“We’re so grateful for the early support and incredibly excited for the journey ahead.”
Where to Find aum alchemy
In-store at Raye Store, Notting Hill — throughout May
Instagram: @aumalchemy
More info & stocking enquiries: www.aumalchemy.co.uk
Media contact:
Aus and Maria (aum)
hello@aumalchemy.co.uk
