The Rise of Adaptogens in the UK Why Londoners Are Turning to Mind-Body-Soul Wellness
Adaptogens UK | Why London Is Turning to Mind-Body-Soul Wellness
Discover how adaptogens support daily rituals in London. Learn how aum alchemy is helping the UK reconnect to wellness through nature and rhythm.
“the adaptogen market in the UK alone is expected to grow at a rate of 7.7% between 2025-2030.”
aum alchemy adaptogen peanut butter
Why Londoners Are Reaching for Rituals, Not Remedies
In a world that moves too fast, Londoners are seeking something slower more rooted, more intentional. Amidst the chaos of city life, the desire to reconnect with nature, ground ourselves in daily ritual, and soften the impact of modern stress is stronger than ever, with studies showing londeners have poorer wellbeing and worse mental health than other areas in the UK.
This is where adaptogens enter the story. Not as miracle cures or quick fixes, but as ancient herbs and roots that invite us to pause, reconnect, and restore, whilst the adaptogen market in the UK alone is expected to grow at a rate of 7.7% between 2025-2030.
What Are Adaptogens, Really?
Adaptogens are substances that may reduce the negative effects of stress on your body. They may also help improve your body’s resistance to stress and offer other benefits as well. (source)
At aum alchemy, we don't see adaptogens as solutions to problems. We see them as tools for reconnection. These herbs, roots, and plants have been used for centuries in holistic traditions across the world. Today, modern science explores their potential to support focus, hormonal balance, and emotional wellbeing.
But for us, it's about what they remind us of:
Lion’s Mane (Mind Butter) — While it's known in research for its neuroprotective potential, we include it as a symbol. A reminder to sharpen the mind, slow down, and live with intention.
Gelatinised Maca Root (Body Butter) — Rich in nutrients and associated with energy and hormonal support, we chose it to honour strength, vitality, and grounding.
Turmeric Root (Soul Butter) — Celebrated in yogic and Ayurvedic traditions, turmeric is a spiritual ally. For us, it's a way to uplift the soul and reconnect with the natural world.
Why the UK Is Embracing Mind-Body-Soul Wellness
The UK wellness landscape is evolving. We no longer just chase productivity or aesthetics. We want rituals that nourish us, whole-self solutions that fit into everyday life.
Adaptogens are part of that movement, not for their hype, but for their heart. At aum alchemy, our blends are designed to meet you where you are, and bring presence into your day, one mindful spoonful at a time, whether you receive this as a gift or a moment for yourself to pause and reconnect.
aum alchemy: Ritual in a Jar
Our mission is simple: to make wellness feel easy, beautiful, and rooted in nature’s rhythm. Each of our boxed, intentional blends is infused with the ancient wisdom of plants and the poetry of presence.
In a world of hustle, aum alchemy invites you to pause, breathe, and return to what sustains you.
About aum alchemy
aum alchemy is a UK-based wellness brand from Brighton, created by Aus and Maria (hence "aum")—two yogis and yoga teachers with a shared love for peanut butter and wellness. We merged the two to craft intentional butter blends infused with adaptogens—herbs, roots, and plants.
Our products honour ancient rituals, bringing balance to mind, body, and soul—mind butter (lion’s mane), body butter (maca root), and soul butter (turmeric). Our mission is to provide simple solutions that make wellness easy to integrate into daily life.
We embrace earthy tones, natural textures, and a deep reverence for nature’s rhythms.
