The Future of Adaptogens in the UK: A Reflection from Lisbon
Our recent trip to Lisbon offered a glimpse into the future of pantry staples, one that the UK is yet to fully embrace. At Loja São, a beautifully curated store showcasing the next generation of functional foods, we saw firsthand the wave of adaptogen-powered brands making waves globally. From Anima Mundi and Moon Juice to Cosmic Dealer and Cravers, the store was a treasure trove of wellness innovation.
These brands are leading the charge in adaptogenic products, seamlessly blending health benefits with daily staples. Yet, while the US has been quick to adopt this movement, with household names like MudWtr reshaping morning rituals, the UK market is still in its infancy when it comes to embracing adaptogens as part of everyday wellness. That’s where aum alchemy comes in.
anima mundi he shou wu, Loja Sao, Lisbon, photo by aum alchemy
anima mundi he shou wu, Loja Sao, Lisbon, photo by aum alchemy
aum alchemy: Pioneering the UK’s Adaptogen Revolution
aum alchemy’s adaptogen infused peanut butter range is the first of its kind in the UK. We believe in subtly blending the often bitter taste of adaptogens into peanut butter, creating rich, nourishing flavours that don’t just taste good but actively support well being. This isn’t about quick fixes; adaptogens work best when incorporated into daily routines, and what better way than through a beloved household staple?
With the global adaptogens market expected to grow from USD 11.10 billion in 2024 to a projected USD 21.92 billion by 2034 (source), it’s clear that consumers worldwide are seeking functional foods that support stress management, energy, and overall balance. Yet, despite this rapid growth, UK consumers are still catching up. aum alchemy is at the forefront, showcasing how easy and delicious it can be to integrate adaptogens into daily life.
What Are Adaptogens?
Adaptogens are powerful plants and mushrooms that help the body regulate stress, boost resilience, and promote overall well-being. By balancing cortisol levels, they assist in maintaining energy, focus, and endurance throughout the day. Whether consumed as tinctures, powders, or infused into food and beverages, adaptogens are an essential tool for modern wellness.
From lions mane mushroom, to maca root , these ingredients have been used in ancient healing traditions for centuries, yet they remain relatively new to many UK consumers. aum alchemy aims to change that narrative, making adaptogens as familiar as your morning cup of tea except now, they’re in your peanut butter. Read more about adaptogens here.
Loja Sao, Lisbon, photo by aum alchemy
The UK’s Time for Adaptogens is Now
As seen in Loja São, the shift toward functional foods is happening globally, and the UK is ripe for its own adaptogen revolution. Wellness doesn’t have to be complicated. Health is a lifestyle, and adaptogens thrive on consistency.
The future of wellness is here.
Disclaimer: This article is for informational purposes only and is not intended as medical advice. If you are pregnant, under 16, or have any health concerns, please consult a healthcare professional before incorporating adaptogens into your diet.
