aum alchemy x Superette Swain’s Lane: a mindful peanut butter tasting in Hampstead
aum alchemy functional peanut butter with adaptogens tasting this saturday August 23rd Superette Swains Lane, London
This past weekend, aum alchemy brought its adaptogen-infused peanut butter blends to Superette Swain’s Lane, Hampstead’s go-to premium independent grocery store. Founders Aus and Maria spent the afternoon meeting the local community, sharing stories, and offering tastings of their unique blends designed to help people reconnect with themselves through food.
aum alchemy functional peanut butter with adaptogens tasting this saturday August 23rd Superette Swains Lane, London
Superette: Hampstead’s neighbourhood hub
Since opening its doors in December 2020, Superette Swain’s Lane has become a true neighbourhood hub. Known for curating rare, hard-to-find, and exclusive brands, it’s the place Hampstead locals head for beautiful products, the best coffee, and the store’s signature toasties.
It’s also a space that champions independent makers — making it the perfect home for aum alchemy’s mindful peanut butter.
Introducing aum alchemy to Hampstead
Visitors to the tasting were able to sample aum alchemy’s three functional blends:
Mind – infused with organic lion’s mane mushroom extract
Body – infused with organic gelatinised maca root
Soul – infused with organic turmeric
Each jar is crafted with just three natural ingredients and designed as an antidote to autopilot living. More than peanut butter, aum alchemy is a daily invitation to pause, nourish, and reconnect.
The tasting sparked warm conversations with Hampstead locals ranging from runners and yoga teachers to creative freelancers and wellness professionals, all curious about how food can support a balanced, mindful lifestyle.
A shift towards mindful living in North London
The atmosphere at Superette reflected a wider cultural movement in London: young professionals and urban creatives are shifting away from alcohol-led socialising and finding community in wellness, fitness, and mindful food experiences.
aum alchemy’s presence at Swain’s Lane was more than a tasting — it was a chance to connect with a community that values sustainability, creativity, and quality food.
What’s next for aum alchemy
Following this successful event at Superette Swain’s Lane, aum alchemy will continue sharing its blends at tastings across London, Brighton, and Manchester, before reaching further afield to Sydney, Los Angeles, and New York.
Already featured on Simon Squibb’s Doorbell of Dreams, aum alchemy is quickly becoming a name to watch in functional food and mindful living.
If you missed the Hampstead tasting, you can still explore the collection at aumalchemy.co.uk — or stop by Superette Swain’s Lane to discover some of London’s most exciting independent brands.
