aum alchemy to launch mind, body, soul adaptogen-infused peanut butter range – waitlist now open!
aum alchemy's Adaptogen-Infused Peanut Butter Launches May 2025 - Join the Waitlist Today!
London, UK - March 2025 – Calling all wellness enthusiasts, yoga lovers, and peanut butter aficionados! aum alchemy, the wellness brand redefining mindful nourishment, is thrilled to announce the launch of its highly anticipated mind, body, soul range – a first-of-its-kind adaptogen-infused peanut butter designed to support cognitive function, energy, and holistic well-being.
Co-founded by Austin Eaton and Maria Memet (hence aum), aum alchemy brings together ancient wisdom and modern nutrition to create a product that fuels both body and mind. After a successful initial launch in 2023 and overwhelmingly positive feedback, the past 18 months have been dedicated to refining the brand and product. The range officially launches in May 2025, with a waitlist now open at
“At aum alchemy, we believe balance begins within. Inspired by the yogic wisdom of mind, body, and soul, our butter blends are created to help you reconnect to yourself, to nature, and to the rhythms that sustain us. Through the power of plants, roots, and herbs, we invite you to pause, nourish, and rediscover the beauty of mindful living.”
What are adaptogens?
Adaptogens are active ingredients in certain plants and mushrooms that may impact how your body deals with stress, anxiety and fatigue. Plants and mushrooms provide adaptogenic actions. When consumed, these plants target specific stressors in your body. (Source)
aum alchemy’s peanut butter range with adaptogens
mind: Infused with organic Lion's Mane mushroom, revered in traditional Chinese medicine for centuries as a tonic for clarity and focus. "Nature's brain food" known for supporting cognitive function and memory, mind peanut butter is designed to help sharpen focus and encourage intentional living.
body: Infused with organic maca root, known as "Peruvian ginseng," thriving in the high altitudes of the Andes and used for over 2,000 years to enhance stamina and resilience. Rich in essential nutrients, it is known to support energy, endurance, and hormonal balance. aum alchemy’s body peanut butter is a daily ritual to support strength, grounding, and vitality.
soul: Infused with organic turmeric powder, known as the "spice of life" in Ayurvedic traditions and valued for its anti-inflammatory and antioxidant properties for centuries. Used in holistic practices to cleanse, restore, and uplift the spirit, turmeric encourages a connection to the deeper self. soul peanut butter is a nourishing addition to any mindful routine.
A Journey of Growth and Reinvention
"After starting in April 2023 and experiencing incredible success at festivals and London markets like Brick Lane's Backyard Market, we consistently sold out of our stock," says co-founder Maria Memet. "In January 2024, we made the decision to take this seriously and dedicate ourselves to refining our product and brand identity. We now have a product we are incredibly proud of and a clear vision for the future."
Bringing Ancient Rituals into Modern Life
"At aum alchemy, we believe that balance begins within," says co-founder Austin Eaton. "Our mind, body, soul range is inspired by the wisdom of yoga and holistic wellness, offering a modern way to reconnect with yourself through everyday nourishment."
Nourishment for Mind, Body, and Soul
Designed for those seeking both function and flavour, aum alchemy's adaptogen-infused peanut butters are vegan, organic, and free from refined sugars or artificial additives. Whether blended into smoothies, drizzled over oats, or enjoyed by the spoonful, each jar serves as an invitation to pause, nourish, and rediscover mindful living.
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join the waitlist The mind, body, soul range will be available for purchase in May 2025, with pre-orders opening soon. Be among the first to experience this groundbreaking launch by joining the waitlist at https://aumalchemy.co.uk/wait-list
For media inquiries, samples, or interviews with aum alchemy co-founders, please contact: hello@aumalchemy.co.uk
Disclaimer: Before incorporating adaptogens into your routine, consult with a healthcare professional, conduct your research, and be mindful of potential interactions with medications or health conditions. This information is not a substitute for professional medical advice.
